I sometimes marvel at the people who make purchasing decisions for supermarkets. Really, just walk down the aisles of any large grocery store in Mumbai, specially the imported food sections, and so much of it will make no logical sense. Take this elderflower cordial. Syrups and mixers fall in two categories in Indian markets. There is the Roohafza and all the local flavours my mom and aunties buy every summer. And there are the high priced Monin flavours of Irish Cream and Blue Curacao and such like made popular by the drinks served at cafes and pubs.
Elderflower cordial is neither. It's not a flower that's either grown or traditionally made into a drink in India. And I am yet to find a Mumbai pub selling elderflower drinks. In short, selling elderflower cordial in India completely defies logic. And yet there are rows of these bottles sitting pretty in the imported food aisles of hypercity.
And I was so glad they are there, I wasted no time bringing one home and fixing myself a drink. For these iconic green bottles define summer in a distant city that's almost a second home to me. Elderflower to me is a short lived summer, a basement pub and lots of smiling friends. So whoever you are Mr. Hypercity buyer, thank you for the memories!